Showing posts with label Martin Atkins. Show all posts
Showing posts with label Martin Atkins. Show all posts

Monday, March 26, 2012

Stephen Francis on SXSW 2012

A few weeks back Model Stranger made our way down to SXSW. As usual it was a rewarding trip with a lot of great discovery and learning. I enjoy making the trip for quite a few reasons. The obvious is the chance to see bands I love back to back and of course being able to find new music as well.

This year was filled with pretty fantastic performances. My favorite performances included Sleepy Sun, Cory Chisel and Alberta Cross. All three for different reasons. I suggest you check them out. All have new albums coming out in April.

I may have seen a lot more music than I am mentioning but  all of the networking opportunities kept me on the hustle. This year I had a chance to catch one of the most entertaining panels I have seen in a bit hosted by Martin Atkins.

For those of you that don't know Martin Atkins, he is the aurthor of Tour Smart - an indie band's handbook on surviving the rough road of independent touring. He also is the author of Welcome to the Music Business You're Fucked and soon enough he will be releasing Band Smart. Martin's insight comes from years of experience as a musician, label owner, author and many other things. I've learned a lot from this man. I suggest you check him out.

I spent a lot of time in the convention center on my first day. I was able to land a day pass and made the most of it. For those of you who plan on traveling down to SXSW in 2013 and won't have a badge, I have a short blog I did last year that you can read on what to do without a badge.

I also had the opportunity of working for Fender at the Hard Rock. My friend Joe in Brighton, MA landed a last minute gig and asked me to fill in. My day was spent playing Fender Guitars and showing people at the party how to use the new unreleased Fender Mustang Floor model. They have a pretty cool campaign lined up with the Hard Rock where if you stay at a Hard Rock you can order an amp modeler and a guitar to your room for free. Some attendees at this party included Pete Wentz, B.O.B and Andy Rourke of The Smiths.

Joe and I with Andy Rourke of The Smiths

I was asked over a dozen times if we were performing and when I replied "No." a lot of friends and peers looked at me like I was crazy. I'm not against performing at SXSW but there is a lot of opportunities to meet people who you can work with year round - that is where we put our energy this year. I've done it before and I may do it again. However it is nice to sometimes take a backseat, watch and learn!

Any readers out there make a visit this year? What were your favorite stories? Favorite shows?

Thursday, July 29, 2010

Touring Smarter

So yesterday Kevin and I had a chance to visit the Tour Smart Plus seminar at Invisible Records. Being a big fan of  the Tour Smart book we had to stop by and see what the seminar would entail. Unfortunately we were only to attend one day but the topics covered were more than enough to get our heads spinning. Gary from Jagoff covered SEO marketing and social media. The classic 7-11 panel included talks on copyright, guerilla marketing and accounting. Also covered breifly was basic video editing, sponsorships and screen printing basics. I wish I had my camera on me to share more shots but I didn't bring one! WHAT A MISTAKE!

I did have a second during the 'Packaging' coverage to shoot some photos of this fantastic example of creative packaging from my phone. 'Marrow', a San Fransico based band, did this creative and custom packaging for their "Sunshine Enima". Not included in these pictures was the prescription that had been filled out custom to Martin whom pulled this from his personal collection for display. The band prescriped this pill to it's fans and when you open the pill you find a USB drive that you can pull the record from! How CREATIVE! :







These pictures are just a fine example of Martin Atkin's outlook on being independent and more importantly creative through every facet of your brand. The quote of the day on packaging for me was when Martin said  something along the lines of... "You never hear about anyone getting off on unwrapping cellophane off a new CD. Be original and find a way to package your product to be consistent with what your band is doing".
I would love to share more about this weekend but there is much work to be done today. I reccomend this seminar to anyone in the music/film/art industry. The concepts and philosophy are applicable to artists. For more information on the seminars you can visit the Tour Smart Plus website here.
Winner of the Model Stranger Fan Club naming contest to be announced later this week!


Until next time!


Stephen Francis