Thursday, July 29, 2010

Touring Smarter

So yesterday Kevin and I had a chance to visit the Tour Smart Plus seminar at Invisible Records. Being a big fan of  the Tour Smart book we had to stop by and see what the seminar would entail. Unfortunately we were only to attend one day but the topics covered were more than enough to get our heads spinning. Gary from Jagoff covered SEO marketing and social media. The classic 7-11 panel included talks on copyright, guerilla marketing and accounting. Also covered breifly was basic video editing, sponsorships and screen printing basics. I wish I had my camera on me to share more shots but I didn't bring one! WHAT A MISTAKE!

I did have a second during the 'Packaging' coverage to shoot some photos of this fantastic example of creative packaging from my phone. 'Marrow', a San Fransico based band, did this creative and custom packaging for their "Sunshine Enima". Not included in these pictures was the prescription that had been filled out custom to Martin whom pulled this from his personal collection for display. The band prescriped this pill to it's fans and when you open the pill you find a USB drive that you can pull the record from! How CREATIVE! :







These pictures are just a fine example of Martin Atkin's outlook on being independent and more importantly creative through every facet of your brand. The quote of the day on packaging for me was when Martin said  something along the lines of... "You never hear about anyone getting off on unwrapping cellophane off a new CD. Be original and find a way to package your product to be consistent with what your band is doing".
I would love to share more about this weekend but there is much work to be done today. I reccomend this seminar to anyone in the music/film/art industry. The concepts and philosophy are applicable to artists. For more information on the seminars you can visit the Tour Smart Plus website here.
Winner of the Model Stranger Fan Club naming contest to be announced later this week!


Until next time!


Stephen Francis